The sun is shining. The snow boots have been put away. People are enjoying time outdoors. It must be summer! Thank goodness. Summer is a perfect time to take stock of your marketing goals and consider some fun seasonal merchandise to promote your brand during these warm, sunny months. In this post, we present a roundup of the most effective summer promotional products.
Fun and Quirky Keyrings
Keyrings are a low-cost, high-visibility way to get your brand into more hands. They’re both collectible and functional, making them a popular among a wide range of audiences. Keyrings are also a quirky and perfect item for the summer months. You could design a custom keyring with playful materials and finishes like soft PVC rubber or 3D keyrings to make sure your brand gets seen all summer long.
One proven strategy to make the most of your custom keyrings is to tie them into a creative campaign. For example, we created these great little keyrings for a new ice cream parlour. When the parlour opened, it actually included these keyrings on the ice cream cones as a memorable and special thank you to the first customers. This helped the shop build their brand and establish early customer loyalty. What a unique way to make customers feel special!
Souvenir Badges for Summer Travelers
Summer is when most people travel, which also makes it the perfect time to sell or give away souvenir pin badges. One effective strategy is to create a set of custom, collectible badges that travelers can purchase, pin on their travel bags and take home with them to remember their trip by. 3D and enamel badges are perfect options for this type of badge, and you can even create customised presentation boxes to add a touch a luxury to your souvenir badges.
This strategy would also work great for popular restaurants, local points of interest and hotels. As a bonus for travelers, souvenir badges are lightweight and easy to pack; you can also market them as souvenirs for your customers to purchase and share with friends and family back home.
Flip Flops are Practical and Popular Summer Promotional Products
Branded flip flops are versatile and practical summer promotional products. And they get noticed. People love these shoes for many reasons – they’re comfortable, colourful and packable. Take advantage of this popularity and add your brand to your very own line of flip-flops. Flip-flops are a great merchandise option not just for holiday travelers, but also for corporate trips, wedding parties and warm-weather conferences and tradeshows.
Flip flops come in a variety of materials and are sized to fit both your customers and your budget. We can apply your colours or logo to recognisable flip-flop brands, including Salti, Brasileira, Mele and Antonio Miro. Your logo can be added to the strap or to the bed of the shoe, or both. People wear flip-flops all summer long, so your logo will be seen from the sand to the shore and beyond!
Get Exposure with Protective Sunglasses
This summer, help your customers stay safe in the sun with branded sunglasses. We offer a classic yet stylish pair of completely customisable sunglasses with UV400 protection, for both kids and adults. Sunglasses are a practical item that your customers will appreciate and actually use. And they’re versatile – sunglasses would make a great giveaway item at corporate conferences, family events, beach parties, weddings, and more.
Beach Bags Go Everywhere
Another creative idea is to add your brand to beach bags, tote bags or travel/trolley bags. Like flip flops and sunglasses, reusable beach bags are highly practical. They’ll be used beyond the beach by commuters, shoppers and others. Beach bags are also eco-friendly, as they reduce the number of plastic bags in circulation. Because of this, beach bags could be a great way for your brand to connect with environmentally conscious groups as well as with younger people and the millennial consumer segment. Travel and environmental protection is a top priority for this generation, and they might value an attractive, re-usable and environmentally-friendly beach bag, just in time for summer fun.
This summer, make a splash for your business with customised summer promotional products. Is nothing above catching your fancy? We have many other warm weather options, such as customised beach towels, frisbees and travel-sized toiletries. Get in touch with us today to talk about how we can help you tap into tremendous exposure opportunities this summer through creatively branded seasonal merchandise.