Custom badges are a high-impact and cost-effective way to extend the visibility of your company or campaign. Badges are popular and versatile and are worn by people of all ages in a number of ways. They come in an almost limitless variety of styles and designs, including button badges, enamel badges, rubber badges and three-dimensional die cast badges. But with so many options, you might be asking yourself, how do I choose the right badge for my campaign?

To get the most out of your merchandise, it’s important to keep your customer and goals in mind. If you’re chomping at the bit to add badges to your marketing mix, this post is for you. We introduce you to some of the most popular badges available today to help you to select the perfect badge for your campaign.

Button Badges: A Cost-Effective, Versatile Choice

button badge

At Rocket Badge, button badges are one of our most popular options, year after year. It’s no surprise why. These badges are fun and cost-effective and are an ideal way to promote your logo, brand or message. Buttons raise awareness because they get noticed – many people wear them on coats, hats, backpacks or laptop bags.

Button badges are low-cost and practical, making them a perfect choice for giveaways or promotional campaigns. Or maybe speed is a factor. Do you want to be able to create something quickly, to capitalise on trending events or pop culture moments? Button badges can be designed, created and shipped in minimal time.

To help your badge stand out from the rest, consider a creative, eye-catching design. Don’t forget about the size – try creating a clever oversized button or even a mini-button. If you market to families or children, we also offer child-safe button badges or button badge magnets for display at home or office.

Enamel Badges: The Ideal Wearable Badge

premium enamel badge

Do you want your customers to wear your badge day after day, maybe as part of a uniform or as a fashionable piece of art? Bespoke enamel badges are a great option in this case as they are high-quality and long-lasting. Enamel badges are typically copper-stamped and come in a variety of qualities and finishes, such as glass or enamel. They also come in a full range of Pantone colours to ensure an accurate extension of your important corporate or campaign branding.

Enamel badges are a great choice among artists and retailers who want to showcase an original design or prestigious logo whilst keeping costs firmly within budget. Enamel badges are also a great choice if you plan to sell your badges in a shop, give them away as corporate gifts or provide to your employees to wear while working. Create a custom backing card or presentation box to add an extra air of prestige.

Rubber Badges: A Modern Choice for Playful Brands

soft pvc badge

Simply put, rubber badges are fun! These are perfect options for a playful brand or a quirky campaign. Rubber badges can be made in any shape, colour or size so they’re an ideal canvas for cartoon characters or youthful mascots to get your recipients really engaged with your brand. Rubberised soft PVC badges are bright, tactile and versatile. These are made using soft PVC rubber which allows you to create a multilevel depth to your badge – lending it an interesting 3D look.

3D Die-Cast Badges: The Stand-Out Badge

3D badge

Get dimensional! 3D die-cast badges really stand out (pardon the pun). These badges lend a compelling visual impact with clean lines, defined recesses or chunky dimensions. A well-designed 3D badge can help position your company as state of the art; our design team can help you turn your 2D brand or logo into a three-dimensional work of art.

Perhaps you need a special badge for internal promotions or as a VIP corporate gift? 3D die-cast badges are an ideal choice.  Crafted from zinc alloy, they have a highly polished finish and are actually silky to the touch (trust us!) – which adds a noticeable, luxurious touch.

Now that you have a better sense of some of the most popular types of badges, think about how you would like to display or present them. Backing cards are a nice way to package your products and provide a little extra space for your messaging or brand story. If you’re using your badges for special occasions, like service recognition awards, consider also small custom presentation boxes for a true photo finish. At Rocket Badge, we always offer free design service, so get in touch and see what we can create for you!